BREAKFAST WARS

By Bobjohnson



Is it me or are the fast food restaurants stuck in a breakfast war? Not only the fast food restaurants, but places like Denny’s and IHop. I noticed this last month while out to eat at Denny’s. They are now offering unlimited pancakes with any item costing $2.50 or more. SO I can now go into Denny’s and buy a side of sausage and eat all of the pancakes I want.
Then there’s Subway. They started opening at 5am just to jump into the breakfast game. They now serve an english muffin breakfast sandwich that can also be ordered on flatbread. For a limited time, Subway is offering their breakfast for only $2.50.
Not to be outdone, The King has a commercial where he breaks into McDonalds and steals their breakfast sandwich and sells it at Burger King for only $1. I am very interested in seeing how McDonalds, the marketing KINGS, will respond.
The only thing I’m waiting on now is for Taco Bell to unveil a breakfast burrito. Wait a minute, McDonalds beat them to it already, but I don’t think Taco Bell is cares about jackin’ someone else’s technique (remember the drive thru diet)?
I think this new breakfast war is an attempt to reach a new generation of morning consumers. With the collapse of the auto industry, many third shift workers are adjusting to just waking up during breakfast time as opposed to just going to sleep. Others are out on the job hunt everyday and although the likely hood of an unemployed person stopping into a restaurant for breakfast is low, I do feel these restaurants have a great advantage with the affordable deals they are offering.